A prestigious new business park designed to bring jobs and businesses to Irvine is also providing opportunities for local schoolchildren.
Working with Irvine Bay Regeneration Company, Greenwood Academy’s 140 second year pupils were set a challenge in June by Speyroc Ltd, the builders of Annickbank Business Park.
The challenge? To create and design a logo and branding suitable for a business park. And to help prepare the youngsters the Speyroc team got involved and provided a detailed brief similar to that used with professional marketing companies in the establishing of an identity for the park.
The pupils worked on the logo ideas in Art and Design, initially independently researching and latterly putting their ideas together in teams. Having completed their design ideas, the 10 best groups presented to a panel of experts on 11 November.
The pupils at Greenwood were invited to research marketing, branding and logo designs and present their ideas for a suitable business park logo to a group from Speyroc which included an architect, marketing specialists and managing director. The Speyroc team heard the presentations on their proposals and provided valuable feedback to the pupils.
Although the exercise simply mirrors the actual process used to create an identity for the park, this project adds value to topics in the Art & Design curriculum and enables the pupils to apply their learning in a real life context.
The A&D dept were delighted to be given this opportunity to work in partnership with a local development and to enable them to replicate a ‘real’ project within the curriculum.
Richard Macdonald of Greenwood Academy said: “The project provided an opportunity for the pupils to use the knowledge and understanding they have gained in the classroom and apply it in a ‘real’ context whilst meeting the criteria for the S2 curriculum. They have gained first hand experience of meeting the brief from a company with an understanding of how companies compete for business to deliver a usable product.
From an educational standpoint, the project has been highly effective in adding value to the curriculum by enhancing skills for life and work as outlined in the ‘Enterprise in Education’ agenda and supported the delivery of the educational targets in the Scottish Government’s ‘Curriculum for Excellence’.
Alexander Haig, Managing Director, Speyroc: “I was very impressed with the way that Greenwood Academy embraced this project, and the thought and effort applied in designing a suitable logo was excellent. We look forward to working with the staff and pupils on other initiatives.”
Patrick Wiggins of Irvine Bay Regeneration Company said: “We are delighted that we have been able to bring about this interesting co-operation between Speyroc and a local school. We understand that other opportunities for working together will be outlined by Speyroc and the school are interested in taking up more new challenges.”
1st place Emma Reilly
2nd place Brogan Gibson
Anthea Beagrie
3rd place Shannon McCollum
Chloe McKenna
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